Configuration
Always base your tiers on the attribute ‘total credits received’.
‘Total credits recieved’ measures a customer’s lifetime value to the business, without deducting any points they’ve used for redeeming rewards. This ensures you’re recognizing and rewarding their full contribution, not just their current balance.
Consider using more tiers with smaller gaps between them.
The goal is to let customers level up more often, which keeps them engaged and motivated. A structure of 4, 5, or even 6 levels with smaller intervals works well, since it gives frequent gratification and a sense of steady progress.
Brand your tiers
If possible, make create some special logo’s in theme with your brand for the various levels to make them disctinct. Stay away from the classic bronze, silver & gold set up.
Ideas for benefits
Static benefits
Your Tier can be displayed directly on the wallet pass. This opens up opportunities for on-site benefits that feel exclusive and special. Customers could skip lines, access a priority menu, or enjoy better seating—simply by showing their Tier status. These visible, real-world benefits feel highly rewarding.
Special discounts
By using visibility filters on rewards, you can offer top-tier members better deals or exclusive discounts. These feel more personal and show clear value to your most loyal customers.
Multipliers
Leverage loyalty rules to give higher-tier members a better point multiplier. This means they earn points faster and reach rewards sooner.
Exclusive access Through mailing lists
You can segment your highest-ranking members and give them first access to new menu items, limited-time events, or special experiences. Being “first in line” is a strong motivator and reinforces their status as valued insiders.