Overview
Adding a personalised message feature to digital gift cards is a great way to enhance the gifting experience for your customers. When selling gift cards online via the widget or contacts portal, there is already a field where the customer can leave a message if they want to. To make sure this message is seen on the 'gift card recipient' email however, you have to add the proper tag to the email.
This guide walks you through the process step-by-step.
Add the correct tag to the Email
Head to ‘Marketing’ and then ‘Automated E-Mails’ and find your 'giftcard recipient email'
Click on the email and then on 'edit'.
Find the 'tags' button on the left and search for the 'order message' tag. Click to copy the tag.
Find the part of the email where you want the message to be displayed and paste.
Tips for Using the Personalised Message Feature Effectively
Test the feature to ensure the message displays correctly in the email.
Provide clear instructions to customers on how to add their messages.