Creating Contact Lists Based on Email Activity

Open the AI Assistant in your Leat dashboard and describe the audience you would like to create.
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For example, you can ask:

Create a list of everyone who opened the Summer Sale campaign but didn't click it.

The AI Assistant will identify the relevant email and create the contact list using the appropriate email activity filters.
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You can create lists based on campaigns, automated emails, and recurring emails.
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Here are some examples:
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Create a list of contacts who received the Welcome Email but didn't open it.
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Create a list of everyone who opened the Summer Sale campaign but didn't click it.
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Create a list of contacts who last opened the Welcome Email more than 30 days ago.
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Create a list of everyone who clicked the Black Friday campaign.
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You can also create a list for a campaign that is scheduled or currently sending. The list will start filling automatically as contacts interact with the email.
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Once the list has been created, you don't need to manually update it.

When someone opens or clicks the selected email, Leat will update their list membership shortly afterward.

This means you can prepare follow-up audiences in advance and have them automatically populate as your campaign is delivered.

“Not opened” doesn't necessarily mean “received but didn't open.” A contact who never received the email can also qualify as not having opened it.

If you specifically want contacts who received the email but didn't open it, tell the AI Assistant both conditions. For example:

Create a list of contacts who received the Welcome Email but didn't open it.

Email opens can also include machine opens, such as those generated by Apple Mail Privacy Protection. These are treated in the same way as opens in your email statistics.

When using a time condition, Leat looks at the latest interaction. For example, “opened more than 60 days ago” means the contact's most recent open was more than 60 days ago.

For recurring emails, activity across all runs of the recurring email is considered together.

You can also ask the AI Assistant to create lists based on whether contacts are subscribed to a particular subscription type.