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Using Leat Personalization in a Klaviyo Email

This is how you set-up an email in Klaviyo, using Leat Personalization

Written by Miles Zunker

Now that you've integrated Leat and Klaviyo, you can start creating emails in Klaviyo using Leat personalisation.

Creating an email in Klaviyo

  1. From within the flow that you created, you can press the "+" and select email.

  2. From here you can either edit an empty template, or you can use an already existing template;

  3. Once you're in the email editor, you can navigate to a textfield and from there start adding Leat personalisation. Click on the little "👤 ", this will open a menu where you can search for different personalization(s).


    In the example below, I've added the 'First Name' personalisation.


    To find Leat specific personalisation, you can use the prefix "Leat". The following personalisation is available by searching for: Leat_

    • Add to Wallet URL

      • This is a unique URL to download a contact's walletpass

    • Birthdate

      • The birthdate of the contact

    • Contacts Portal Login URL

      • This is a unique URL to log a contact directly in to the Contacts Portal.

    • Created at

      • This is the date the contact was created in Leat

    • First loyalty transaction date

      • The date of the contacts first loyalty transaction (redemption, point reception

    • First points transaction date

      • The date this contact received their first points.

    • Last booking date

      • The last booking date for this contact as noted in Leat

    • Last loyalty transaction date

      • The last date the contact had a loyalty transaction

    • Last points transaction date

      • The last date the contact received points

    • Locale

      • The locale of this contacts

    • Number of points transactions

      • This counts the total amount of points transactions

    • Number of referred contacts

      • The total number of contacts this contact has referred

    • Points balance

      • The current balance of points for the contact

    • Prepaid Balance

      • The prepaid balance in Leat.

    • Previous Points Balance

      • The balance the contact had before their last transaction or redemption

    • Referral Code

      • The unique code this contact has for referrals

    • Referral URL

      • The unique URL this contact uses for referrals

    • Tier

      • The contact's Tier status

    • Total Points Received

      • The total amount of points this contact has received.

    • List Memberships

      • This shows the 'lists' that this customer is part of within Leat

Creating a Download your Walletpass Button in Klaviyo

Within Klaviyo you can create a button within emails that allows customers to download their WalletPass directly.

  1. Within your email, create a button first. Once that's been created, edit the button


  2. From there, you want to specify the link address to be:

    {{ person.add_to_wallet|default:'' }}

    This is a personalisation tag, the easiest way to find this specific url in Klaviyo is by previewing the email and then find the 'All properties'.


    From there scroll down to "Custom Properties" and find the "Add_to_wallet" and click on the words. This will copy the personalisation to your clipboard, so you can copy it into the button.


    And after clicking on the words "Add_to_Wallet", you'll get the notification


  3. Copy that personalization tag
    {{ person.add_to_wallet|default:'' }}

    Into the button just like this;

  4. From there, if this add to wallet is added into an email, what will happen for a contact after they click it is that it'll open a page on their browser. From there they can download their Walletpass on Apple or Android phones.


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